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As someone who is running his or her own "Soccer Shop" (some may say "brick and mortar") business, you probably see the Internet as an "extra." You probably use it for email but not much else. Perhaps you have a very basic website. Up until now that has probably been working for you. But what if you want to build your business even further? There is a vast and varied market of people who do almost all of their shopping online--you could learn how to reach those people. So what do you do? Here are a few Internet Marketing tips that you can use to expand your Soccer Shop business.

If your business doesn't yet have a website, it's time to start building one. This is the good news: it isn't hard to build a website for your website. There are tools like WordPress and lots of affordable domain name servers and web hosting services that make it really easy to have at least a basic business website up and running within thirty minutes or so. You don't need to have a complicated or extensive website, at least not right now. It's okay to set up a basic "here is who we are, here is what we do" site just to establish your presence on the web and then build it from there.

When you start to learn about Internet Marketing you are going to hear, quite a lot in fact, that you need to build your own "list." Here's good news: you are probably already doing this--especially if you are asking for email addresses from shoppers and clients. A "list" is a list of email addresses that you can use to market to people directly. Asking someone to sign up for your list when they buy from you or hire you isn't all that hard to do. Your site also needs to have an "opt in box." You have all sorts of ways to get people to sign up for your list.

If you are dealing with an excess of inventory why not sell the extras through the auction sites like eBay? This is a fantastic way to introduce yourself and your business to those whose primary shopping portal is the Internet. Be careful, though, and only sell those things that you know you can part with and that won't make more money being offered up as clearance in your own store or business. You should also spend some time learning how to properly keep yourself protected. eBay has become a haven for scammers who want to buy things and then try to get refunds for the things they have bought. Still-when you want to get rid of excess inventory quickly while also bringing more eyes into your business, this is a good way to do that.

It takes a lot of things to operate a successful company. One of those things is an open mind. Another element is to be as creative as possible. This is why it is essential for you to accept internet marketing and integrate it into your overall strategy to expand your Soccer Shop business. The virtual and offline worlds are coming closer and closer together. If you ignore the internet you are leaving money on the table by ignoring a huge segment of prospects and that is just bad for business!

If you are serious about extending your selling football shirts online, the internet market must be used to supplement your other marketing efforts

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